On July 25, the ceremony for awarding China’s top ten most chosen FMCG brands ranked by the 2016 Brand Footprint Report was held in Beijing. According to the report, over the past year Mengniu Dairy has again made the top ten of China’s most chosen FMCG brands due to its 1.043 billion of consumer touch points and penetration rate of 87.6%, staying among the top three as always. Compared with 2015, Mengniu’s consumer touch points have increased by 3.3% up to over 34 million, indicating its growing popularity among consumers as well as consumers’ increasing confidence in Mengniu.
Released by Worldpanel Consumer Index of WPP’s data investment arm Kantar, the annual brand footprint report is an authoritative report that reveals which brands are most chosen and bought by consumers.
